A store built by merchants, not theorists
We have been selling online ourselves for over 15 years. We know what causes cart abandonment, what can break a product page, and what leads to costly problems six months after launch. Your PrestaShop or Shopify store is built to sell—not to fill out a portfolio.
- Business planning before the first line of code
- Product catalog, payments, shipping and invoicing fully operational from day one
- Technical SEO and Core Web Vitals built into the design
- France-based developers, available after your store goes live

From the initial idea to your first order
A successful e-commerce project depends as much on the finer details of day-to-day operations as it does on design.
Project scope and site structure
Revenue targets, target customers, catalogue and logistics: we first define what your store needs to deliver, then determine how to achieve it.
Conversion-focused design
Custom designs, clear product pages, a streamlined checkout, and a mobile-first approach. Every screen is evaluated on its conversion rate.
Product catalogue and integrations
Product, variant and inventory imports, plus ERP, marketplace and carrier integrations—saving you hours every week.
Payments and shipping
Payment methods tailored to your market, instalment payments, smart shipping rates, pickup points and order tracking.
Built-in SEO
URL structure, Hn tags, structured product data, sitemap and performance optimisation. Your store is ready to be indexed from launch.
Supported launch
Full acceptance testing, back-office training, enhanced monitoring during the first few weeks and immediate fixes.
PrestaShop or Shopify: Our Take
PrestaShop
PrestaShop is our platform of choice. You own the code, complex catalogues are handled natively, there are no limits on custom development, and costs do not increase with revenue. It is also the platform we provide emergency support for every day.
Shopify
Ideal for launching quickly with minimal custom development or entering multiple markets with an out-of-the-box solution. When Shopify is the right choice, we build custom themes and apps—see our page Shopify development.
Need a feature that does not exist anywhere else? We build custom PrestaShop modules. After launch, our PrestaShop maintenance service takes over.
Let’s discuss your online store project
A French developer will call you back to define the scope and send you a detailed cost estimate, with no obligation.
Frequently asked questions about e-commerce website development
PrestaShop or Shopify for my online store?
Choose PrestaShop if you want full control over your code, a complex product catalogue and long-term costs. Choose Shopify if speed matters most and you need minimal custom development. We know both platforms inside out and will tell you honestly which one best suits your project.
How long does it take to launch a custom online store?
Allow 6 to 12 weeks, depending on the catalogue size, integrations (ERP, carriers, marketplaces) and the level of custom development required. The schedule is agreed during the scoping phase—not changed along the way.
Is SEO built in from day one?
SEO is built in from the very first mock-up: site architecture, URL structure, Hn heading tags, structured product data, performance and Core Web Vitals. Optimising a store for search after launch costs three times as much.
What happens after launch?
We remain your dedicated technical team, providing maintenance, upgrades and emergency support within 1 hour, from 9:00 to 22:00, 7 days a week. We never deliver your store and then leave you on your own.